Auckland, New Zealand
I sit at the intersection of commercial instinct, data thinking, and emerging technology — with a background spanning field sales, business analysis, and fintech. Currently exploring what's possible at the edge of blockchain and real-world assets.
Managed a multi-channel sales territory across supermarket and liquor accounts — driving distribution, visibility, and revenue growth. Analysed sales data and market trends to identify growth opportunities and optimise account performance. Executed trade marketing initiatives and merchandising strategies aligned with brand objectives.
Led ERP migration to Unleashed, improving data accuracy and inventory visibility across the business. Built Excel forecasting models and BOMs to support procurement and production planning. Drove process improvements that reduced labour requirements and improved operational efficiency — contributing analytical insights directly to senior leadership.
Conducted market and competitor research to support deal and product analysis. Performed overseas market gap analysis and regulatory research. Contributed strategic and commercial insights to the deals team across live transactions.
A fine wine tokenization platform built on the XRP Ledger using the Multi-Purpose Token standard. Positioning fine wine as a tradeable, transparent asset class — think the NYSE for bottles. Deep research into market-making mechanics, end-to-end user flows, and XRPL/MPT technical architecture.
A Streamlit analytics dashboard built for a fictional Auckland venue — exploring how data science tools can surface operational insights in hospitality. Built to develop hands-on skills in Python, data wrangling, and interactive visualisation from scratch.
Auckland University of Technology
Bachelor of Commerce — Major in Marketing, Minor in Behavioural Economics
King's College
NCEA Level 3, Endorsed with Merit
Men's Premier Player — Auckland University Hockey Club (2020–2025)
Auckland U21 Representative Hockey (2019)
Pauline Mellow Memorial Prize for Visual Art (2017 & 2018)
Always up for a good conversation.
I'm open to roles at startups and scaleups in Auckland — particularly anything data-adjacent, growth-oriented, or at the intersection of fintech and emerging technology.